Product Portfolio
Lifestyle Product Group's ever-growing portfolio of expertise spans a gamut of customer types and product categories including Fitness, Kitchen, Home, Beauty, Financial, Health & Wellness, and more.
Case Studies
Leg Master Deluxe System
- Brought International hit to U.S. market
- Built and expanded successful Summers fitness brand with created content and brand extensions
- Digital campaign generated $1.2 M in 1st year
- Expanded digital success to multiple channels
- Maximize customer lifetime value with content campaign
Wolfgang Puck Pressure Oven
- Leveraged existing chef/restaurant brand into consumer product success
- Educated public about new technology
- Sold via DRTV, Web, Home Shopping and Retail
- Supported by press appearances on GMA, Fox & Friends, Dr. Oz, and more
- Developed multiple SKUs, multiple positionings
- Generated $25 million in revenue over 2 years
Suze Orman Financial Security NOW
- Expanded reach of successful home shopping product into the mass market
- Developed ancillary product to increase value of offering and lifetime value of customers
- Launched in DRTV and Online
- Generated $10 million in revenues in its first year
Kid Rock: The American Badass Grill
- A lifestyle brand in search of a product
- Developed branded portable grill Made in the USA
- Built awareness & engagement through viral social media launch: 4 million impressions, 1.5 million video views in 1st week alone.
- Supported Social Media with DRTV, Digital and Event marketing
- Attracted younger, web-driven consumer
Dr. Amen BrainFit Today
- Expanded reach of successful PBS program with DRTV campaign
- Developed a step-by-step, personalized system to help consumers improve their brain health
- Enhanced offering and lifetime value with a continuity brain health supplement program
Product Lineup
